Post by tonima5 on Jan 18, 2024 1:43:25 GMT -8
Judging by what we saw at the presentation, Google plans to prioritize Bard AI responses in search results. That is, at the top of the page you will see the generated answer. And already under it, somewhere below, are the results of organic search results. Thus, to find clickable links to sites from the current top, you will have to scroll down. Obviously, such an innovation will “eat up” some of the traffic, but certainly not all of it. In addition, Google can still revise the structure of the search results page and make it more compact, as in Bing, where the chatbot response is generated in a small window to the right of the “organic” page. Apparently, Google Bard, like Bing chat, will refer in its responses to the resources from which it obtains information. That is, this can have a positive effect - an additional source of traffic. But it’s difficult to judge yet. At the same time, at the presentation we saw that Google did not forget about its Google Shopping service.
Product cards are tightly integrated into Bard AI responses, rather Email Marketing List than being pushed down with the organic results. That's definitely a plus. At the same time, we see that Google, it seems, will not apply AI to YMYL topics and will leave search advertising “as is.” Here, drastic changes would mean a loss of its own advertising revenue. Now, visually and functionally, Google Bard is indeed very similar to Bing. However, integration with the Google ecosystem will be deeper. AI integrates not only into Search, but also into Mail, Maps, Docs and Sheets. This is user-friendly, but not relevant to our topic today. We are interested in what will happen to SEO promotion and how to adapt to new realities! “Classic” SEO will continue to work, but the approach to promotion will still change Changes await you and me - that's clear.
Here are just some of the most important points that we personally pay special attention to now: Google is transforming from a very simple search engine into a more functional site that will generate answers, track user interaction with AI content, and optimize answers to make them more relevant and relevant. Sites like Wikipedia and resources with evergreen content will suffer more than others, because AI will “pull” information from them, and the user simply will not need to go to such sites. Traffic, accordingly, will drop significantly. YMYL-themed resources will likely continue to perform and attract traffic as before. Google does not take responsibility for the health and money of users, so the AI will largely ignore such topics. The basis of search traffic for such sites will remain “organic”. "Grey" niches remain safe. Google is guided by the principle “what is not added to Google Ads is not shown in AI.” Google will strive to seek trusted resources and share facts instead of cherry-picking dynamic information that changes over time. That is, now many sites will have a serious competitor in the form of Google itself.
Product cards are tightly integrated into Bard AI responses, rather Email Marketing List than being pushed down with the organic results. That's definitely a plus. At the same time, we see that Google, it seems, will not apply AI to YMYL topics and will leave search advertising “as is.” Here, drastic changes would mean a loss of its own advertising revenue. Now, visually and functionally, Google Bard is indeed very similar to Bing. However, integration with the Google ecosystem will be deeper. AI integrates not only into Search, but also into Mail, Maps, Docs and Sheets. This is user-friendly, but not relevant to our topic today. We are interested in what will happen to SEO promotion and how to adapt to new realities! “Classic” SEO will continue to work, but the approach to promotion will still change Changes await you and me - that's clear.
Here are just some of the most important points that we personally pay special attention to now: Google is transforming from a very simple search engine into a more functional site that will generate answers, track user interaction with AI content, and optimize answers to make them more relevant and relevant. Sites like Wikipedia and resources with evergreen content will suffer more than others, because AI will “pull” information from them, and the user simply will not need to go to such sites. Traffic, accordingly, will drop significantly. YMYL-themed resources will likely continue to perform and attract traffic as before. Google does not take responsibility for the health and money of users, so the AI will largely ignore such topics. The basis of search traffic for such sites will remain “organic”. "Grey" niches remain safe. Google is guided by the principle “what is not added to Google Ads is not shown in AI.” Google will strive to seek trusted resources and share facts instead of cherry-picking dynamic information that changes over time. That is, now many sites will have a serious competitor in the form of Google itself.