Post by ivykhan885 on Mar 4, 2024 22:00:44 GMT -8
Understanding the differences between a homepage and a landing page is crucial to achieving success in digital marketing strategies today. Especially in the inbound methodology, knowing precisely which contents to include in the two different types of pages is fundamental and can make the difference in lead generation activities. In this article we will talk about the differences between the two pages and we will offer you a brief insight into those dedicated to the contents. Homepage, landing page or content page? The homepage of the company website has different marketing objectives than those of a landing page or a content page. The most current, innovative and effective strategies require that each page of the site has its own project in terms of quantitative objectives and specific orientation to the phases of the sales process.
In general, the goal of a site today is to generate valuable leads for the company . New Call-to-action Within the inbound methodology , all individual web pages play a role when viewed from the prospect's perspective. Concretely, therefore, to use the different phases of the buyer's journey, the site should provide sections and content for awareness, consideration and purchasing decisions. The objective of these pages is to give effective answers to the questions that a potential customer typically asks himself during his purchasing process Australia Telegram Number Data simply searching for information. An agile marketing strategy also allows you to apply a flexible approach to the design of the site, improving and optimizing it every time an update is available. By doing so, the ranking assigned by search engines for page positioning will also constantly improve, allowing you to increase traffic.
the number of leads generated by the site. Let's now go into the specifics of the characteristics that specific pages must have, starting from the homepage. What is the homepage and what is it for? Try to imagine the homepage of the company website as the entrance to the company: it is natural that there is a judgment on the part of those who are about to enter or happen to pass by, right? The first impression is fundamental because the visitor will look around to understand how the page can help them with what they were looking for. Searches conducted by both Google and Microsoft speak of an average of 10 seconds (if not less) spent by users on a homepage before choosing whether to click the "back" button or delve deeper into navigation, scrolling down or clicking an internal link on the same page. This means that the visitor must be able to understand a lot in a very short time. What should it include? What the company does.
In general, the goal of a site today is to generate valuable leads for the company . New Call-to-action Within the inbound methodology , all individual web pages play a role when viewed from the prospect's perspective. Concretely, therefore, to use the different phases of the buyer's journey, the site should provide sections and content for awareness, consideration and purchasing decisions. The objective of these pages is to give effective answers to the questions that a potential customer typically asks himself during his purchasing process Australia Telegram Number Data simply searching for information. An agile marketing strategy also allows you to apply a flexible approach to the design of the site, improving and optimizing it every time an update is available. By doing so, the ranking assigned by search engines for page positioning will also constantly improve, allowing you to increase traffic.
the number of leads generated by the site. Let's now go into the specifics of the characteristics that specific pages must have, starting from the homepage. What is the homepage and what is it for? Try to imagine the homepage of the company website as the entrance to the company: it is natural that there is a judgment on the part of those who are about to enter or happen to pass by, right? The first impression is fundamental because the visitor will look around to understand how the page can help them with what they were looking for. Searches conducted by both Google and Microsoft speak of an average of 10 seconds (if not less) spent by users on a homepage before choosing whether to click the "back" button or delve deeper into navigation, scrolling down or clicking an internal link on the same page. This means that the visitor must be able to understand a lot in a very short time. What should it include? What the company does.